The middle classes, seduced by the gospels of growth and of laissezfaire, abandoned the older areas of London to the artisans and laborers, to the thousands of migrants from rural England, Scotland, and Ireland, and to Jewish immigrants from Russia. By 1880 the middle classes in the suburbs were isolated from the working classes and ignorant of their poverty. Then “The Bitter Cry of Outcast London” by Andrew Mearns, the Pall Mall Gazette edited by W. T. Stead, and the writings of others exposing the squalor of the laboring classes led to a rediscovery of poverty. Many observers thought that charity would solve the problem, ome went slumming or joined the settlement movement begun at Toynbee Hall. Others, like Octavia Hill, were determined to improve the lives of the poor through the proper management and gradual upgrading of their living quarters. The philanthropic and semi-philanthropic dwellings companies such as the Peabody Trust, Guinness Trust, Improved Industrial Dwellings. East End Dwellings, and Four Percent Industrial Dwellings constructed new housing suitable for the working classes. All these efforts were limited because of the attitudes of the affluent classes toward the poor. Many believed that improvidence, intemperance, and licentiousness caused poverty and failed to realize that crowded living conditions and underemployment encouraged these vices. Beatrice Webb, who recognized this problem, wrote in her diary: “The Drink demon…undermines the constitution of a family.…There are times when one loses all faith in laisser faire [and] would suppress this poison at all hazards, before it eats the life of the nation.”